Analytics and growth

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1. 1Date range and filters
2. 2Acquisition and conversion
3. 3Behavior and geographic insights

• See where visitors came from and what they did.
• Connect searches, products and modules to conversion outcomes.
• Schedule privacy-safe summaries for the responsible owner.

Workflow

1. 1

   Choose the store, date range and comparison period.

2. 2

   Review acquisition, device, language and location breakdowns.

3. 3

   Inspect search, product, funnel and operational patterns.

4. 4

   Open the connected module to investigate a change.

5. 5

   Save or schedule the approved summary cadence.

Understand acquisition

Referrer, campaign, QR and channel data explain how a visit began.

• Use UTM values for owned campaigns.
• Compare search, social, WhatsApp, QR and referring websites.
• Use country and city trends only at an aggregated level.

Read behavior in context

Heatmaps and funnels support a question; they do not replace the underlying event counts.

• Filter by device and language before comparing layouts.
• Use click and scroll zones to locate friction.
• Connect popular features to orders, bookings or messages.

Distribute controlled reports

Scheduled reports summarize approved metrics without sharing the full workspace.

• Verify the WhatsApp recipient before enabling a schedule.
• Choose a cadence that matches the decision being made.
• Keep date filters visible in every exported or sent summary.

Permissions and boundaries

• Analytics is tenant-scoped and filtered by the active store.
• Visitor identifiers are hashed and reports use aggregated groups.
• Replay or sensitive data requires separate consent and access controls.

When it goes wrong